Changing conventional concepts
Everyday is Payday

ADVASA has extremely high potential from various perspectives and is the most well-structured company at this point in time compared to many start-ups in Japan. The fact that its technology and business model are of a fairly high standard even by global standards is evident from the fact that not only in Japan but also in the United States and other outstanding global companies are highly interested in its potential, including patent rights, and have begun business negotiations with it. It goes without saying that ADVASA exceeds the Japanese standard for startups. We believe that ADVASA is a company that can be highly regarded even by global standards, and we expect it to make great strides as a global company originating from Japan.

Shintaro Hori, President, Maika Holdings Corporation (Venture Support Services)

ADVASA provides an immediate payroll access system (advance replacement payment) that is highly convenient and needed by both workers and employers (companies). ADVASA's advanced digital recharging and other initiatives will stabilize workers' cash flow and thus their livelihood, stimulate personal consumption, increase employee retention, and solve other problems that have caused Japan's economy and society to stagnate, thereby making a significant contribution to sustainable development. We are extremely high on this company as a challenging and promising venture with global expansion in its sights.

Tadachiyo Osada, Former Representative Director and Senior Managing Bank of Mitsubishi UFJ

ADVASA is a start-up company that has been strategically acquiring intellectual property rights.
Regarding the utilization of rights, it has achieved business collaboration with many companies, including major financial institutions and credit card companies.
As for patent licensing negotiations, for which it is concluding and negotiating contracts, it meets regularly with patent and law firms to ensure that licensing agreements can be effectively concluded and negotiations are underway. Licensing discussions are already underway for some overseas countries, and the company plans to proceed with licensing negotiations in the countries where the patents have been granted. In addition, the company's business potential, including its intellectual property holdings is evaluated objectively by outside evaluation organizations to confirm the company's value as it moves forward.

Tomohiro Sakamoto, Patent Attorney / Director, Sakamoto International Patent & Trademark Office

ADVASA's main business is the OEM provision of employee benefit payment systems that are linked to time and attendance management systems and can provide a one-stop service for funding and settling payments for employees. In addition, with the recent focus on Fintech, combined with the trend toward DX, we are examining various financial business concepts on a daily basis and trying to develop them into intellectual property. In the employee benefit payment system business, we already hold the basic patent in Japan and are working to expand the IP worldwide.
The company's business is deeply focused on the three SDGs as below,
[3] Ensure healthy living and promote the welfare of all people of all ages.
[5] Achieve gender equality and empower all women and girls.
[8] Promote inclusive and sustainable economic growth and full and productive employment for all people and job satisfaction and humanistic employment.
and it is precisely the kind of company that society needs to see grow.

Ichiro Kudo International Patent Office Patent Attorney Ichiro Kudo

We support regular meetings of ADVASA regarding intellectual property strategy and other matters. The company's management team, including the president, participates in these meetings, and the intellectual property strategy is discussed and formulated as an integral part of the business strategy. They are building a network with experts in various fields who are knowledgeable about intellectual property, and promoting intellectual property activities by utilizing this network, including overseas expansion. In this way, ADVASA practices intellectual property management as the basis of its business operations, and we have high expectations for the company as a startup with an intellectual property strategy that can compete globally.

Hiroyuki Takahori, Head of Licensing Department, Shobayashi International Patent & Trademark Office

ADVASA's business plan is deeply related to both of the two major trends that are key to the future revitalization of the Japanese economy: the promotion of salary prepayment and the promotion of digital payments. It deserves significant social attention, but I believe its potential is not limited to this. At the moment, IT service giants such as GAFAM are making huge profits by keeping track of consumer trends around the world. It is believed that their stronghold will not be broken overnight. However, if we look deeper, it is obvious that all "consumption" is only possible with "income". If a company emerges that holds exclusively the system for managing "revenues," that company's "information banking function" could be more than GAFAM.

Tetsuzo Matsumoto, Chief Advisor, ADVASA Inc.

ADVASA is fully committed to the patent portfolio and keep on improving it driven by their innovation-oriented corporate culture. The patents cover basic aspects of an innovative EWA technology which seeks to improve greatly previous solutions. They have a very good sense of a technological market that is global, and especially because the technology is relevant to tech services that can be helpful everywhere in the world, the filing strategy is global and covers many countries, including key international markets. We see significant opportunities worldwide for several markets that have and going to gain very large market sizes. There ADVASA has the potential to make an innovative contribution employment market and payroll market via payroll DX.

IPwe Inc. Head of Patent Advisory Services, Raul Diaz Morales